These economic studies show how shopping at local, independent businesses is not just a nice thing to do, it is truly one of the best ways to strengthen and sustainably grow our economy. These studies contain the data that shows that through buying locally we can create more jobs and retain more of the wealth of our community right here in Western Massachusetts.
From a 2012 study in Salt Lake City, Utah, Civic Economics found that the local retailers return an average of 52 percent of their revenue to the local economy, compared with just 14 percent for the chain retailers. Similarly, the local restaurants re-circulate an average of 79 percent of their revenue locally, compared to 30 percent for the chain eateries. Please see this graph below and click on it for more details on this study:
Comparing the current data to the 2007 Economic Census, the Salt Lake City metropolitan area produces annual retail store sales across all lines of goods (excluding motor vehicles and gas stations) of roughly $9.5 billion. Assuming this survey provides a representative sample of area independent retailers, a market shift of just 10% from chains to independents would retain an additional $362 million in the regional economy every year. Salt Lake City area restaurants produce annual sales of roughly $1.25 billion. Again, assuming this survey provides a representative sample, a market shift of 10% from chains to local restaurants would retain an additional $125 million in the regional economy.
Thinking Outside the Box: A Report on Independent Merchants and the Local Economy in New Orleans released September 2009 http://www.staylocal.org/pdf/info/ThinkingOutsidetheBox_1.pdf
Recent Studies : (Please click on the image below for a larger view.)
This chart above from the Andersonville Study shows that when you spend a $100 at a local business 58% more money on average stays in your community compared to what would have happened if you spent that hundred dollars at a national chain store. To see this great report showing the economic benefits of shopping with locally owned, independent businesses follow this link to the Andersonville Study: www.andersonvillestudy.com/html/reports.html
Click here to see the study for Local Works! from West Michigan.
The chart below shows that if people in West Michigan shopped just 10% more often at local businesses that it would keep an extra 53 million dollars in wages in their community and create over 1,600 new jobs. What would be the effect if we did the same here?
To read about the economic study done in San Francisco in 2007 about the benefits of shopping locally, please go to: http://www.civiceconomics.com/SF/
Another good site for Economic Studies showing the economic benefits of shopping locally:
Thanks for thinking Local First and shopping at the great locally owned, independent businesses here in the Pioneer Valley!