Community Involved in Sustaining Agriculture (CISA)

Community Involved in Sustaining Agriculture (CISA)

Community Involved in Sustaining Agriculture (CISA)

Address: 1 Sugarloaf ST
Town: South Deerfield, MA 01373
Telephone: (413) 665-7100
Web site:

CISA strengthens farms and engages the community to build the local food economy.

CISA's ‘Be a Local Hero, Buy Locally Grown' public awareness and marketing campaign was launched in 1999 and has become the country's longest running and most comprehensive ‘buy local' program for farm products. This year, over 400 local businesses, including farms, restaurants, retailers, institutions, and specialty product producers, are joining us in working together to make the Pioneer Valley food economy bigger, stronger, and more inclusive than ever before.

The Local Hero campaign uses a wide array of paid advertising - print, radio, web site - and public relations - press releases, events and appearances - to engage the public and increase support for local farmers. 80% of consumers in Franklin and Hampshire Counties recognize the Local Hero logo!

The Local Hero campaign has grown to cover all local farm products, from fruits and vegetables to dairy, poultry, forestry and fiber products. It is regarded as a successful model for communities across the continent and world that are seeking to sustain farming by helping consumers find and purchase locally grown products.

CISA is working to expand the number of farmers' markets in the Valley accepting SNAP (food stamps), and providing these markets with the resources to match up to $10 in SNAP purchasing through CISA's SNAP & Save program. We're helping thousands of low-income households who receive SNAP access fresh food grown and sold by our local farmers while simultaneously increasing the amount of food that farmers sell at markets. CISA also subsidizes 450 summer CSAs for low-income seniors through our Senior FarmShare program, providing them with 10 weeks of local healthy produce.

View the current searchable, online Farm Products Guide 

CISA's Local Hero campaign operates in the Pioneer Valley of western Massachusetts, a three-county region spanning the Connecticut River and containing some of the most productive agricultural soils in the world. A large farming community spans the valley, producing diverse seasonal and year-round farm products for local, regional and national consumption.