Rieva Lesonsky, former editorial director with Entrepreneur Magazine, knows a thing or two about the business of owning a business. In her short blog entry linked to below she cites some figures on how buy-local campaigns can make a difference for communities across America.
Specifically, one recent survey showed that for independent retailers in cities with buy-local campaigns, holiday sales declined just 3.2 percent from the prior year, compared to a 5.6 percent decline for those in cities with no buy-local campaigns, and a 9.8 percent drop nationwide.
She also highlights an important article from Business Week (February 27, 2009) that gives firsthand accounts on how local first campaigns insulated business owners from the shaky economy.
BALLE and AMIBA are noted in both articles as the leaders in creating successful buy local movements.
Buy-local campaigns offer strength in numbers
- Rieva Lesonsky
To Beat Recession, Indies Launch Buy-Local Push
Small business owners are banding together to encourage consumers to shop nearby independents. Would such a campaign help your business?
Check out the slide show link of Buy-Local logos and photos. The logo for Austin, TX is a hoot!